The Park Hotel edifice on Gojava in Hvar was originally the palace of an old Hvar family Ivanić. In 16th century, Markantun, a respected and rich member of the family, built it on a spot where once humble bungalows existed.

In 1999, the edifice and the surrounding area was bought by Boris Vukasović an entrepreneur from Kaštela. After the thorough constructing repair work, inner and outer remake of the edifice, redesigning of the gardens in front of it, Park Hotel was reopened to the public in 2006 as one of the most beautiful and the finest of its kind in Hvar.